The Art of War: Why Most Founders Lose Their Fundraising Battle Before It Begins

This post is part of our practical guide to raising capital in the GCC — covering the full process from preparation to close.

Or in other words: why you shouldn't bring flip-flops and a water pistol to combat

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Fundraising is like going to war, but most founders are showing up to the battlefield wearing flip-flops and carrying a water pistol. After watching hundreds of startups stumble through fundraising rounds, one pattern is crystal clear: the battle is